Efficient media buying
Creative media planning
Strategically on-target media planning

Intagio Media Services provides strategic media solutions that increase the size and success of your
marketing efforts. Our expertise helps you increase the return on your marketing investment whether you use us for Complete Media Planning and Execution or for Tactical Marketing Solutions.

Complete Media Planning and Execution
We provide world-class media solutions usually available only to large advertisers from the biggest ad agencies and media services companies. We also have a unique ability to expand our clients’ budgets by 50% or more in most cases by enabling them to fund part of their media plan through trading excess services. Our full service solution includes:

Strategic Planning
– Understand your business objectives
– Define marketing goals to support business objective
– Identify target audience
– Design and recommend media plan to reach target audience

Media Execution
– Negotiate competitive rates
– Identify trade opportunities
– Handle all contact with media companies including contracts
– Coordinate delivery of creative materials ensuring deadlines are met
– Consolidate invoicing for all media purchases

Campaign Monitoring, Refinement and Analysis
– Review all advertising placed for quality of positioning, reproduction etc.
– Revise media plan as necessary during advertising period
– Analyze effectiveness of media plan using agreed criteria

Tactical Marketing Solutions
You can benefit from our unique ability to increase the size and success of your media plan on a tactical level as well. Rather than engage in the full strategic planning and execution of your media plan, we can work to extend your existing media plan. Our media specialists work in collaboration with you and your agencies to develop campaigns that complement your existing media plan.

We first work to understand your marketing goals and existing media plan (i.e., target audience, purpose,
vehicles). We then identify additional media options that will help you achieve your goals and recommend a specific plan. We manage the purchasing and placement of selected media allowing you to finance substantive portions of the campaign by trading your services.